Performance Marketing Manager at TruTravels | London, UK

TruTravels

Performance Marketing Manager

London, UK (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media across Meta, Google, TikTok and emerging platforms with a bias for measurable performance through testing and cross-functional collaboration.

Growth Infrastructure: Own end-to-end paid media planning, testing roadmaps, and budget-driven optimization.
Performance Analytics: Translate ROAS, CPA, and conversion data into forecasting, reporting and actionable tweaks.
Creative & CRO Alignment: Partner with Creative, Content, and CRO to lift creative, landing pages, and customer journeys for incremental gains.

Job Description

Responsibilities

Own the day-to-day management and optimisation of paid media campaigns across Meta, Google, TikTok and emerging platforms.
Manage media budgets effectively to maximise performance and efficiency.
Monitor key commercial metrics including ROAS, CPA, Conversion Rate and Sales Production.
Identify opportunities to improve campaign performance through audience targeting, messaging, creative, landing page optimisation and customer journey improvements.
Support forecasting, budget allocation and growth planning across channels.
Plan, launch and optimise campaigns that support our marketing objectives.
Work closely with Creative and Content teams to develop high-performing advertising creative.
Ensure campaigns support one of our core marketing objectives: Community, Consideration, Conversion
Feed performance insights back into campaign planning and creative development.
Use customer behaviour and performance data to inform campaign strategy and decision making.

TruTravels

TruTravels are a social adventure specialist and tour operator offering life-changing group travel experiences in Europe, Asia, Africa & Latin America designed specifically for young, fun loving travellers. The perfect travel experience is different for everyone!Our youthful, laid back approach means our customers will not feel like they are on a conventional tour, (we hate the word tour) but more like they are travelling with a bunch of mates, one of whom just happens to know where they are going. Our mission: "To create life changing group travel experiences which truly benefit all those involved (Customers, staff, suppliers, communities). To do what we love whilst meeting new people and using our energy & experience to create the best trips in amazing destinations.To use our business as a force for good that leverages the travel industry's huge potential to alter perspectives & address issues of inequality, ethics, social and environmental responsibility. To make a positive difference."We work with many partners from all over the world and we strive to only make business deals which benefit all parties involved. If you are interested in finding out more you can visit www.trutravels.com or email on: info@trutravels.com.Check out our profiles on facebook, tourradar, instagram or youtube... for proof of just how awesome we are.

Founded in 2012

Kingston Upon Thames, England, GBR

69 employees (5 in marketing)

www.trutravels.com