Responsibilities

• Build, manage, and optimise all paid campaigns across Meta, LinkedIn, Google and YouTube channels - covering both the demand creation programmes and the demand capture campaigns.
• Manage separate campaign structures for B2B school growth and employer brand recruitment - ensuring audience targeting, creative, messaging, and budget allocation are correctly separated, and each programme is optimised against its own distinct pipeline or application objective.
• Provide evidence-based briefs to design and comms teams - to enable volume and quality of creative across channels to optimise all campaigns.
• Own the paid media budget — allocating spend across platforms, audiences, and campaign objectives based on pipeline performance data, tracking pacing against monthly and termly targets.
• Report media and budget performance to senior stakeholders weekly — presenting spend, pipeline contribution, and efficiency metrics and making specific recommendations on where to increase or reduce investment.
• Run a structured creative and messaging test programme - collaborate with the Growth Operations Manager to build a continuously growing body of evidence about what messaging and creative effectiveness.
• Own tracking, attribution, and data integrity for all paid channels – working closely with Growth Ops Manager ensure all paid campaigns across all three platforms are correctly tracked with UTMs, conversion pixels, and CRM integration.
• Agency or 3rd party management – experience using third parties to execute in platform scheduling, bidding and tactical delivery.
• Support and deliver ABM strategy on paid channels - build and run account-based paid campaigns against named school and trust targets
• Stay ahead of platform developments - monitor algorithm updates, policy changes, new ad formats, AI-driven bidding innovations, and privacy changes across LinkedIn, Google, and Meta.

Requirements

• Strong experience in paid media and performance marketing roles
• Proven hands-on platform expertise across Meta as a primary paid channel.
• Strong level of experience of managing campaigns across channels such as LinkedIn, Google and You Tube.
• Background of in-platform delivery with experience using third parties to execute in platform scheduling, bidding and tactical delivery.
• B2B demand generation and pipeline-focused marketing experience.
• An understanding of SEO/AEO is desirable.
• Sound working knowledge of UTM governance, conversion pixel installation and management
• Experience working on both lead generation and demand generation campaigns.
• ABM campaign experience a bonus.
• Values-driven and motivated by the opportunity to contribute to a mission-led organisation.

Preferred

• ABM campaign experience a bonus.
• Passion for education and/or music a bonus!

Benefits

• 35 hour working week
• 28 days holiday plus bank holidays
• Long service awards including an additional 4 weeks’ pay after 5 years
• Free onsite parking
• Personal development opportunities
• Comprehensive benefits package including discounts on everyday purchases, free 24/7 GP service.
• Enhanced maternity and paternity pay.
• Celebratory staff away-days, Christmas parties and social events.
• Opportunities to work with the Rocksteady Foundation, reaching children and young people in charities and support groups across the UK.