Responsibilities

• Plan, manage and optimise paid advertising campaigns across Meta and Google.
• Monitor campaign performance, budgets and return on investment.
• Continually test audiences, creatives, messaging and landing experiences to improve results.
• Identify opportunities to increase enquiries, memberships and customer acquisition across the business.
• Lead the ongoing optimisation of search visibility across the Cygnets Group.
• Improve organic search performance, local search rankings and Google Business Profiles.
• Conduct keyword and competitor research to identify new growth opportunities.
• Work alongside external developers to improve technical SEO and website performance.
• Stay up to date with emerging AI search trends and recommend opportunities where appropriate.
• Analyse website performance and user journeys to improve conversion rates.

Requirements

• Proven experience managing Meta Ads and Google Ads campaigns.
• Strong understanding of SEO, search visibility and website optimisation.
• Experience using Google Analytics (GA4) and other marketing reporting tools.
• Understanding of conversion rate optimisation and customer acquisition strategies.
• Strong analytical skills with the ability to interpret data and make informed recommendations.
• Excellent organisation and project management skills.
• Ability to work independently whilst collaborating effectively with a wider team.

Preferred

• Experience working within the education sector, a franchise or multi-site business, a subscription-based business or an e-commerce environment would be advantageous but is not essential.

Benefits

• Join a growing organisation with ambitious plans for the future.
• Flexible, remote working.
• Work across multiple brands and exciting growth projects.
• Opportunity to shape a newly created specialist role.
• Be part of a collaborative leadership team where your work will have a direct impact on business growth.