Performance Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

Drive and optimize B2B lead-generation campaigns across Google, LinkedIn, and emerging channels, owning end-to-end performance—from budgets and bidding to landing-page journeys and measurement—while collaborating with CRM and analytics to convert insights into scalable growth.

  • Growth Marketing: Own paid media strategy, budgets, bidding, targeting, and audience optimization across Google and LinkedIn.
  • Experimentation and Optimization: Run structured tests on ads, audiences, and landing pages, and improve conversion paths.
  • Cross-Functional Alignment: Partner with CRM and analytics to ensure proper lead capture, tracking, and data-driven decision making.

Job Description

Responsibilities

  • Build and manage paid campaigns across Google and LinkedIn
  • Own day-to-day optimisation including budgets, bidding, targeting and audiences
  • Improve conversion performance through better landing pages and end-to-end journeys
  • Run structured tests across ads, audiences and landing pages
  • Expand into additional channels where results justify investment
  • Partner with CRM to ensure leads are captured, tracked and nurtured correctly
  • Maintain accurate tracking including UTMs, tags, pixels and conversion events
  • Produce clear weekly and monthly reporting with recommendations
  • Support AI search and review platform visibility

Requirements

  • Has proven experience delivering performance outcomes, ideally in B2B lead generation
  • Is confident in platforms as well as strategy
  • Thinks commercially and uses data to guide decisions
  • Manages budgets and optimisation routines with discipline
  • Enjoys testing and continuous improvement
  • Works collaboratively across multiple stakeholders
  • Can clearly explain performance trade-offs and recommendations
  • Strong hands-on experience with Google Ads and LinkedIn Campaign Manager
  • Track record improving lead volume, lead quality and cost per lead
  • Interest in how review platforms and AI responses influence buying behaviour

Benefits

  • A digitally forward business at the forefront of a global industry transformation
  • A people-first culture combining great technology with great talent
  • Strong commitment to innovation, automation, and continuous improvement
  • A collaborative, fun, and ambitious workplace
  • Hybrid working model with a Central London office presence
  • Comprehensive benefits package
Odevo logo

Odevo

We are on a mission to become the leading force in residential property management services. The global residential property management industry is currently undergoing a digital transformation and Odevo is at the forefront of this transformation. Our mission is to radically simplify living for families and individuals by delivering highly attractive and efficient property management services to property owners and associations as well as to residents. Our core belief is that digital technology combined with great people will play a central role in delivering a step change how association boards and residents experience property management. What we do matters to ordinary people. Residential real estate is the world’s largest asset class and buying a home is often the biggest investment a person or family will ever make. But the residential property management industry is lagging behind when it comes to customer experience and digitalization. That’s why we formed Odevo. Leading property management companies in Europe and US have already joined forces to form Odevo. Over the last 5 years Odevo has grown to become a leading international player with over 10,100 employees and 2.2 million homes under management. Our ambition is to continue to grow rapidly organically and by attracting additional companies to join us in both existing and new markets. We are a 10,000-employee company with a start-up mentality. We aspire to break new ground through innovation, and we actively cultivate a workplace where we can grow as individuals and have fun while achieving great things together. As we expand into the rest of the world, we hope to be an inspiration to others in the industry.

Founded in 2019
313 employees (15 in marketing)

Traffic Signals

Monthly Visitors
19.7K
Traffic Source Mix
Search
28.2%
Direct
52%
Referral
7.5%
Social
11.2%
Paid
1.1%

Headcount Trend

Current headcount: ~317

Marketing Team

Marketing Team Size
6 (2% of company)

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Aug 2024
    Private Equity