Responsibilities

• Manage marketing budgets and allocate spend across channels based on performance and business priorities.
• Develop and execute the performance marketing strategy across Paid Ads, Affiliate Marketing, and SEO.
• Plan, launch, and optimize paid campaigns across platforms such as Google, Meta, TikTok, Microsoft Ads, and other relevant acquisition channels.
• Own local affiliate partnerships, expanding the publisher network and improving channel performance.
• Drive organic traffic growth through SEO strategy, including technical SEO, content optimization, and keyword planning.
• Collaborate with CRM, campaign, and category teams to maximize traffic conversion and campaign effectiveness.
• Build data tracking and deliver actionable insights to improve acquisition efficiency and business growth.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or digital marketing within e-commerce or marketplace businesses.
• Strong hands-on experience with Google Ads, Meta Ads, TikTok Ads, affiliate platforms, and SEO.
• Data-driven mindset with strong analytical skills and experience; familiarity with attribution models, experimentation, and marketing measurement.
• Knowledge and good understanding of local market needs, with good partnership with local affliate channels
• Excellent stakeholder management and cross-functional collaboration skills.