Responsibilities

• Manage all Google Ads activity across Search, Performance Max (PMAX), and AI Max campaigns
• Own the strategy, structure, and day-to-day execution of paid search, from keyword management to ad copy and bidding
• Take full accountability for budget management and pacing, ensuring efficient spend against revenue targets
• Continuously test and iterate - ad copy, landing pages, audience signals, bidding strategies
• Stay ahead of Google's evolving product suite and proactively adopt relevant new features
• Report on performance with a clear view of ROAS, CoS, CPA, and contribution to overall revenue
• Build, maintain, and iterate on daily performance dashboards across all digital channels
• Own the consolidation and interpretation of marketing and e-commerce data, identifying trends and flagging opportunities or risks
• Understanding of all Paid/Organic drivers for performance
• Act as super user across Google Ads, GA4, Shopify, and affiliate platforms - with Meta ads access also likely

Requirements

• 4+ years of digital marketing experience, ideally with significant time spent agency-side or in-house
• A strong analytical mindset with the ability to move between data and strategy with ease
• Highly proficient in Google Ads, GA4, Shopify, and at least one affiliate platform
• Comfortable owning budgets and being held accountable for performance outcomes