Performance Marketing Manager

Theale, Reading, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize demand-gen programs that translate commercial priorities into measurable pipeline, balancing strategy, creative execution, and data-driven optimization.

  • Growth Infrastructure: Define demand-gen strategy and end-to-end campaigns to drive pipeline and growth.
  • Campaign Execution: Design integrated campaigns with audience targeting, channel plans, conversion paths, and disciplined test-and-learn.
  • Performance & Insights: Establish dashboards and post-campaign reviews to turn results into actionable planning and improved impact.

Job Description

Own and optimize demand-gen programs that translate commercial priorities into measurable pipeline, balancing strategy, creative execution, and data-driven optimization.

  • Growth Infrastructure: Define demand-gen strategy and end-to-end campaigns to drive pipeline and growth.
  • Campaign Execution: Design integrated campaigns with audience targeting, channel plans, conversion paths, and disciplined test-and-learn.
  • Performance & Insights: Establish dashboards and post-campaign reviews to turn results into actionable planning and improved impact.
Cornerstone logo

Cornerstone

Cornerstone is one of Scotland's largest social care charities and a leading provider of care for children, young people and adults with disabilities and additional support needs. We operate across 18 local authorities in Scotland. Our team of experienced and motivated staff provide a wide range of services to over 2,000 people each year and are committed to improving the lives of the people we support. We support people of all ages with a variety of needs, including learning disabilities, physical disabilities, autism and dementia as well as running several social firms offering employment and training for the people we support. We offer a wide range of services across the country including transitions, fostering, short breaks and respite, homecare, community support and alternative day opportunities.

Founded in 1980
Glasgow, Scotland, GBR
837 employees

Traffic Signals

Monthly Visitors
3.4K
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
52.6%
Direct
34.7%
Referral
7.1%
Social
4.3%
Paid
1.1%

Headcount Trend

Current headcount: ~837

Marketing Team

Median Career Experience
19 years
Median Tenure
19.6 years