Responsibilities

• Lead the development and execution of comprehensive performance marketing strategies that drive measurable growth for clients.
• Set clear KPIs and success metrics for all performance campaigns, ensuring alignment with client business objectives and revenue targets.
• Manage end-to-end campaign execution across multiple performance channels, including Google, Meta, and TikTok.
• Conduct analysis and optimise campaigns to improve key metrics such as CPA, ROAS, conversion rate, and customer acquisition cost.
• Build and manage comprehensive performance dashboards and reporting frameworks that provide clear visibility into campaign results and business impact.
• Analyse multi-channel attribution data to understand the customer journey and optimise marketing mix accordingly.
• Lead client communications to outline performance results, explain data trends, and present opportunities.
• Stay at the forefront of performance marketing trends, platform updates, and emerging technologies including AI-powered optimisation and automation.
• Work closely with the agency’s Marketing Director, Account Managers, and client teams to ensure performance strategies align with broader client objectives.
• Mentor junior performance executives or specialists, building their analytical and strategic capabilities.

Requirements

• Understanding of digital marketing concepts
• Over 3 years of experience in performance marketing
• Copywriting acumen
• Strong analytical skills and attention to detail

Preferred

• Direct ecommerce experience is preferable but not required
• Bachelor’s degree in Marketing or a related field is desirable but not required

Benefits

• Casual dress
• Company events
• Company pension
• On-site parking
• Referral programme
• Sick pay
• Work from home