Responsibilities

• As our new Performance Marketing Lead, you will own day to day management of digital acquisition activity, including but not limited to paid search (PPC), paid social, programmatic and affiliates to ensure KPIs and commercial targets are met.
• Reporting and analysis of online marketing channels performance using multiple data sources
• Managing the circulation and approval process for internal marketing materials. Ensure that all customer-facing communications and propositions are compliant and meet the standards set out in the Marketing Approvals Process
• Supplying approved creative assets to media agencies and support the QA process across various channels, including paid search, paid social, display, native, and press
• Building and maintaining strong relationships with agency partners, working collaboratively on performance and analysis to identify areas for improvement and new initiatives.
• Working closely with Ecommerce and Performance Analyst to deliver regular performance deep dive, setting the foundation of a data-driven roadmap that guides the implementation of campaign test and learn and new initiatives.
• Monitoring the changes in market and consumer behaviour using market and competitor reports available, bring insight, problem, and opportunity statements to trading stakeholders.
• Supporting ATL media planning and delivery, including but not limited to TV, radio and press.
• Working collaboratively with the wider marketing team, product, and creative teams to ensure alignment of creative and customer value propositions throughout the customer journeys, reflect the core brand message ‘Experience is Everything’.
• Showing sound financial practise across paid media, including raising purchase orders and signing off on invoices for payment, to maintain consistent operation of paid media channels

Requirements

• proven experience of developing multi-channel digital campaigns across PPC, Display, Affiliates and Social
• Experience in the Insurance industry would be advantageous, we are open to considering candidates from the wider financial services or other regulated industries
• Analytical skills using reporting platforms such as Google/Adobe Analytics
• Google Ads, Facebook Business Manager and/ or programmatic networks would be highly advantageous
• Managing and interpreting customer intelligence to enable business improvements
• Commercially minded and results driven mindset, with strong numerical and analytical skills, comfortable deep-diving into performance data to identify trends, diagnose issues, and inform decisions
• Ability to work autonomously and make decisions with some oversight from management
• Effective communication skills and the ability to couple business goals with customer needs and translate into digital marketing roadmap for future activity
• Ability to flex and adapt quickly to change
• High levels of drive, enthusiasm and energy
• Consistently challenges and raises the bar on business and employee performance

Preferred

• Experience in the Insurance industry would be advantageous
• Experience with ATL media is desirable
• Experience with TV, Radio and Press is desirable to some extent
• ATL media experience would be advantageous

Benefits

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform