Responsibilities

• You'll be in the Google Ads account yourself: writing copy, adjusting bids, running experiments, pulling your own data.
• You'll own paid acquisition end-to-end: strategy, execution, budget allocation, and the numbers that come out the other side.
• Google Ads is our current backbone, but identifying what's next is a core part of the job.
• You'll also own our affiliate programme and coordinate cross-channel campaigns around key moments like tax season across our markets.
• Paid acquisition and channel strategy: Own and scale paid acquisition across channels. Manage budget allocation, bidding strategy, and campaign structure with ROI as the north star. Design integrated campaigns across paid, email, social, and content tied to seasonal peaks across our markets (US, UK, AU, CA, EU).
• Affiliate programme: Own recruitment, onboarding, commission structure, performance monitoring, and fraud detection. Identify high-value partners, negotiate terms, and grow the programme in close collaboration with the Partnerships team.
• Performance and optimisation: Write ad copy, develop landing page briefs, and direct creative assets yourself. Run structured experiments across copy, creative, and audience. Build your own dashboards and go beyond platform-reported ROAS to cohort analysis and incrementality testing.