Responsibilities

• Meta advertising strategy, campaign builds, optimisation and scaling
• Creative testing across images, video and UGC
• Landing page optimisation and conversion rate improvement
• VSL optimisation, messaging and funnel performance
• Offer positioning and direct-response copy that converts
• AI-powered creative production and campaign workflows
• CAC, ROAS, LTV, payback and commercial reporting
• Weekly testing roadmap—identifying what to test, why it matters and what we learn

Requirements

• Proven hands-on Meta Ads experience managing real budgets with measurable commercial results
• Strong understanding of direct-response marketing principles
• Experienced in landing page optimisation, funnels and conversion rate optimisation
• Comfortable working with VSLs, offers and persuasive messaging
• AI-native—you genuinely use AI every day to improve performance and efficiency
• Commercially minded—you understand CAC, LTV, ROAS and payback, and enjoy being accountable for the numbers
• Curious, analytical and highly experimental—you love testing ideas and making decisions based on data
• Builder mentality—you want to create something exceptional rather than simply manage existing campaigns
• Hungry, ambitious and looking for the opportunity to have a genuine impact

Preferred

• Google/YouTube ad experience
• Health, wellness or subscription business experience
• Experience using AI tools to improve paid acquisition performance
• No-code, API or automation experience to help extend our AI-powered marketing systems

Benefits

• Direct access to the Founder and genuine influence over company strategy
• The opportunity to build a best-in-class AI-powered performance marketing engine from the ground up
• Freedom to test, experiment and move quickly without corporate bureaucracy