Performance Marketing Lead (crypto audience) at Koinly | London, UK | $60K/yr – $90K/yr

Koinly

Performance Marketing Lead (crypto audience)

London, UK (Remote)

$60K/yr – $90K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own paid acquisition as a hands-on, end-to-end growth engine and shape the next big lever beyond Google Ads for a crypto-adjacent business.

Paid Acquisition: Own strategy, budgets, bidding, and campaign structure; design integrated campaigns across paid, email, social, and content tied to seasonal peaks in multiple markets.
Affiliate Programme: Lead recruitment, onboarding, commissions, monitoring, and fraud detection; grow partners in collaboration with Partnerships.
Performance & Optimization: Write ad copy, craft landing briefs, run experiments, and build dashboards that show incrementality beyond plain ROAS.

Job Description

Responsibilities

You’ll be in the Google Ads account yourself: writing copy, adjusting bids, running experiments, pulling your own data.
You’ll own paid acquisition end-to-end: strategy, execution, budget allocation, and the numbers that come out the other side.
Google Ads is our current backbone, but identifying what’s next is a core part of the job.
You’ll also own our affiliate programme and coordinate cross-channel campaigns around key moments like tax season across our markets.
Paid acquisition and channel strategy: Own and scale paid acquisition across channels. Manage budget allocation, bidding strategy, and campaign structure with ROI as the north star. Design integrated campaigns across paid, email, social, and content tied to seasonal peaks across our markets (US, UK, AU, CA, EU).
Affiliate programme: Own recruitment, onboarding, commission structure, performance monitoring, and fraud detection. Identify high-value partners, negotiate terms, and grow the programme in close collaboration with the Partnerships team.
Performance and optimisation: Write ad copy, develop landing page briefs, and direct creative assets yourself. Run structured experiments across copy, creative, and audience. Build your own dashboards and go beyond platform-reported ROAS to cohort analysis and incrementality testing.

Requirements

5–8 years running paid acquisition hands-on, in the account yourself.
Experience marketing to crypto, fintech, or technically sophisticated consumer space.
Strong Google Ads command with a track record of scaling budgets and delivering measurable ROI.
SQL as a daily tool. You write your own queries, run your own analysis, and you don’t wait for a data team to pull reports.
Sceptical of platform attribution. You understand why Google ROAS and business reality diverge, and you’ve built ways to close that gap.
You produce creative, not just briefs. You write ad copy, you direct creative, and you treat messaging as a lever.
Comfortable operating autonomously in a fully remote, async environment.

Nice_to_have

Affiliate programme management experience.
Experience in a seasonal demand business (tax, travel, retail, education).
Familiarity with multi-touch attribution modelling.
An automation mindset: Google Ads scripts, Python, or AI tools to scale your workflow.

Benefits

Koinly is a remote-first team, async by default

Koinly

Koinly is a tax solution for cryptocurrency investors and accountants. Anyone who owns multiple exchange accounts or wallets knows the pains when it comes to declaring taxes. Koinly was built to solve this very problem - by integrating with all major blockchains and exchanges such as Coinbase, Binance, Bittrex and CEX.io, Koinly reduces crypto tax reporting to a few minutes of work. Simply connect your exchange accounts / public addresses and let Koinly figure out your capital gains. Your final tax report is presented in a format that is accepted by your tax agency, making it easy to print & file. Alternatively, import our report into a tax filing software like TurboTax, TaxACT or Xero.We currently support 100+ countries, including the USA, UK, Canada, Australia, Sweden, Norway, Ireland and many more - see our website for the full list.

Founded in 2019

London, England, GBR

21 employees (3 in marketing)

koinly.io