Performance Marketing Director
ZEPZ TECHNOLOGY SERVICES LIMITED
UK (Remote)
In-housePermanentDirector/executive
3 days ago
Performance Marketing Executive
UK (On-site)
Salary Not AvailableMid LevelPermanent
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid media across search, social, and display with a data-driven mindset, turning platform signals into ROI while coordinating with account teams and the broader marketing plan.
- Paid media ownership: Plan, build, and optimise campaigns across Google Ads, Meta Ads, Microsoft Advertising (Bing), and LinkedIn Ads.
- Campaign scope: Build and scale Search, Performance Max (PMax), Display, and remarketing campaigns.
- Creative & targeting: Create and optimise Meta ad sets, audiences, and conversion-focused campaigns.
Job Description
Own paid media across search, social, and display with a data-driven mindset, turning platform signals into ROI while coordinating with account teams and the broader marketing plan.
- Paid media ownership: Plan, build, and optimise campaigns across Google Ads, Meta Ads, Microsoft Advertising (Bing), and LinkedIn Ads.
- Campaign scope: Build and scale Search, Performance Max (PMax), Display, and remarketing campaigns.
- Creative & targeting: Create and optimise Meta ad sets, audiences, and conversion-focused campaigns.
- Performance discipline: Continuously monitor performance and implement optimisation strategies to maximise ROI and ROAS.
- Tracking fidelity: Ensure accurate tracking using GA4, Google Tag Manager, Meta Pixel, Conversion APIs, and platform tools.
- Performance monitoring: Monitor performance using GA4, Google Search Console, and ad platform dashboards.
- Metrics focus: Analyse key metrics including CTR, CPC, CPA, ROAS, conversion rate, and lead quality.
- Client reporting: Produce clear, jargon-free reports for clients and internal teams.
- Account governance: Identify trends, opportunities, and areas for improvement across accounts.
- Collaboration: Work closely with account managers and the wider marketing team to align paid media with broader strategy.
LoudLocal
At LoudLocal, our mission is simple: to empower locally-focused businesses to achieve their full online potential. Whether you're a small shop with a local presence or a global growing enterprise, we're here to help you enhance your brand, attract more customers, and ultimately drive sustainable growth. We believe that with the right online strategy, small businesses can win BIG.Our expertise is diverse and comprehensive. We excel in creating captivating website designs, developing impactful long-term SEO strategies, and mastering local marketing to capture nearby audiences. We also execute high-converting paid advertising campaigns and build vibrant communities through social media management, helping you to connect with your target audience. What truly distinguishes LoudLocal is our unwavering commitment to our partnerships, no matter the size; we want to work with you, not just for you. We communicate our strategies in simplified language, offer solutions that are completely tailored to your needs and budget, and maintain 100% transparency throughout our collaboration. We're not just another marketing agency; we're your dedicated digital growth partner, helping you to connect locally. Let's collaborate, start building your online success story and grow together.
Traffic Signals
Monthly Visitors
3.6K
Traffic Source Mix
Search
44.5%
Direct
34.6%
Referral
16.1%
Social
3.6%
Paid
1.1%
Headcount Trend
Current headcount: ~10
Marketing Team
Marketing Team Size
9 (90% of company)
