Responsibilities

• Own the global paid acquisition strategy across Paid Search, Paid Social, App Store (ASA/Google UAC), Programmatic Display, and Affiliate.
• Own SEO & GEO strategy and delivery, working closely with the Martech team
• Define channel mix and budget allocation strategy, balancing new customer acquisition with retargeting and reactivation.
• Build a testing and experimentation roadmap that continuously improves CAC and LTV:CAC across key corridors and segments.
• Lead seasonal and campaign planning in close partnership with Brand and Creative teams
• Own a multi-million pound media budget with full accountability for CPA, ROAS, CPL, and revenue contribution targets.
• Partner with Finance and Data Science to build and maintain attribution models that support marketing mix decisions and board reporting.
• Deliver regular performance reviews, translating complex channel data into clear business narrative.
• Identify and size growth opportunities by corridor, product line, and customer segment — and make the investment case.
• Lead, coach, and grow a team of 5 performance marketers, with scope to scale as the function grows.

Requirements

• A genuine curiosity about AI and how it can be applied in your area of work — from accelerating analysis and insight generation, to improving how we design and deliver processes and communications.
• Practical experience using AI tools in a professional context — whether to connect information, draft content, build frameworks, or create insights from data.
• Strong AI literacy — an understanding of what AI assistants can and cannot do, how to prompt effectively, and how to critically evaluate AI-generated output before using it.
• Awareness of the ethical considerations and responsible use of AI in the workplace, particularly in the context of sensitive data, customer experience, and compliance.

Preferred

• Prior experience using Claude (Anthropic) is a nice-to-have but not essential — what matters most is that you are genuinely engaged with AI as a tool, comfortable experimenting, and eager to share what works with your wider team.

Benefits

• unlimited annual leave , great healthcare benefits, and employee discounts.