Responsibilities

• Plan, launch and optimise paid campaigns across Google Ads, Meta, TikTok and other relevant platforms.
• Manage campaign budgets, audience targeting, bidding strategies and campaign structure to maximise performance.
• Monitor campaign performance daily, identifying opportunities to improve ROAS, reduce CPA and scale successful campaigns.
• Monitor and analyse marketing performance across paid media, CRM, social media, website activity and wider marketing campaigns.
• Produce weekly and monthly performance reports with clear insights and actionable recommendations.
• Build and maintain dashboards that provide visibility of marketing performance across the business.
• Analyse customer acquisition, retention and purchasing behaviour to identify trends and growth opportunities and report on key KPIs
• Respond to ad hoc marketing reporting requests from stakeholders across the business.
• Own A/B testing across audiences, creatives, messaging, and campaign structures.
• Use data to identify opportunities to improve website conversion rates and customer journeys.

Requirements

• Experience managing Google Ads and Meta Ads campaigns, minimum 1 year.
• Experience in performance marketing, paid media or digital marketing.
• Strong analytical skills with the ability to turn data into actionable insights.
• Experience producing reports and dashboards using Excel, Power BI, Looker Studio or similar tools.
• Comfortable analysing marketing performance across multiple channels.
• Strong organisational skills with the ability to prioritise multiple projects.
• Strong communication skills with confidence presenting insights to a range of stakeholders.
• Commercially minded with an interest in e-commerce and customer behaviour.

Preferred

• Experience with Klaviyo.
• Experience using Shopify and Google Analytics.
• Retail or e-commerce experience (beauty or cosmetics preferred).
• Experience with Canva.
• Knowledge of KPI setting, benchmarking and performance measurement.
• Passion for beauty, skincare and K-Beauty.

Benefits

• Employee discount: 20% discount across online and offline stores.
• Holiday entitlement: 30 days pro rata.
• Casual dress code: Comfy and casual dress environment.
• Pension scheme: Company pension (5% employee, 3% employer).
• Professional development: Opportunities for growth and development.
• EAP Platform: Access to well-being and therapy sessions.
• BrightXchange discounts: Cashback, vouchers, and exclusive discounts.