Responsibilities

• Execute on the fundamentals of search marketing - we seek individuals who are passionate about SEM
• Manage and optimize SEM coverage processes
• Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site
• Look for ways to optimize and identify new improvement/growth opportunities
• Rapidly test and learn to drive overall campaign performance and influence global roadmap for the team
• Build ad hoc tools to streamline manual processes
• Provide automation teams with specifications for building automated solutions like tools and dashboards
• Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization
• Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives

Requirements

• Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field
• Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions
• Experience in working with SQL and expertise in Microsoft Excel
• Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions
• Excellence in implementation, attention to detail and strong organizational skills
• Ability to excel in a fast-paced environment
• Strong communication skills (written and verbal)
• No prior SEM experience required but preferred; must be interested in data-driven online marketing
• Fluent in English, additional language a plus