Responsibilities: - Lead and guide creative strategists on concepts, angles, and hooks - Translate media buying data into creative briefs—what's working, what's not, and why - Build the creative testing roadmap based on performance signals - Ensure creative output aligns with what actually converts (not just what looks good) - Work at a strategic level with media buyers on campaign structure, scaling decisions, and budget allocation - Diagnose performance issues and identify whether the problem is creative, targeting, or funnel - Connect media buying metrics to downstream conversion data - Guide platform strategy across Meta, Google, TikTok, and other channels - Own funnel performance—landing pages, advertorials, checkout flow - Run and analyze tests on copy, layout, offers, and user experience - Connect CRO insights back to creative and media buying (what messaging converts, what traffic quality issues exist) - Build dashboards and reporting that show the full customer journey, not just isolated metrics - Build the system that connects creative → media buying → CRO into one continuous improvement engine - Create processes for insights to flow between teams automatically - Identify where breakdowns happen in the customer journey and fix them - Own the holistic view of performance that most companies lack Requirements: - 5+ years of experience in performance marketing, with at least 2 years in a leadership role - Extensive media buying experience—you've managed significant ad spend ($500K+/month) and know what good media buying looks like - Extensive CRO experience—you understand funnels, conversion optimization, and how to diagnose where we're losing customers - Proven ability to connect data across channels and build unified marketing strategies - Experience leading marketing teams (media buyers, CRO specialists, etc.) - Strong analytical skills—you live in the data and make decisions based on it - Strategic thinker who can zoom out to see the big picture and zoom in to fix details - Clear communicator who can translate complex data into actionable insights for leadership - Experience in e-commerce, DTC, or high-growth consumer brands - Background in both paid social (Meta, TikTok) and other channels (Google, Pinterest, native) - You've scaled a brand from 7-figures to 8-figures or beyond - Experience with advertorial funnels and direct response marketing Nice to have / Preferred: - Dropshipping experience (fast-paced testing, thin margins, rapid scaling) - Experience at a performance creative agency—you've seen what works across multiple brands and brought that pattern recognition in-house - Experience with AI creative tools and emerging ad formats Benefits: - Remote-first environment - Work directly with founders on growth strategy - Lead a team of specialists while staying hands-on - Build the marketing engine for a portfolio of scaling brands