Responsibilities

• Act as the strategic growth partner for a portfolio of DTC e-commerce brands, taking responsibility for identifying, prioritising, and executing opportunities that drive sustainable revenue growth and improved commercial performance.
• Develop comprehensive growth plans that extend beyond paid media, considering customer acquisition, retention, conversion rate optimisation, creative effectiveness, offer strategy, customer lifetime value, and overall business objectives.
• Build a deep understanding of each client's business model, growth constraints, commercial targets, customer behaviour, and unit economics to ensure recommendations are grounded in business reality.
• Work directly with founders and senior stakeholders to challenge assumptions, identify risks, uncover growth opportunities, and influence decision-making through commercially focused recommendations.
• Lead quarterly and annual planning sessions that align marketing activity with wider business objectives and create clear growth roadmaps.
• Identify opportunities to improve profitability, acquisition efficiency, customer value, and operational effectiveness through strategic planning and performance analysis.
• Maintain ownership of overall account health, ensuring growth strategies evolve in response to changing market conditions, business priorities, and performance trends.
• Oversee paid social strategy across Meta and TikTok, ensuring activity remains aligned with wider commercial objectives and growth plans.
• Guide Senior Paid Social Managers on account strategy, campaign structures, testing frameworks, and scaling initiatives that improve performance and efficiency.
• Review account performance regularly, identifying opportunities to accelerate growth, improve acquisition efficiency, and maximise return on investment.