Responsibilities

• Analyse creative performance data – Conduct regular, in-depth analysis of our advertising creative across all performance channels to identify trends, top performers, and areas for improvement.
• Develop data-informed creative hypotheses – Formulate clear, testable hypotheses based on your analysis.
• Write compelling creative briefs – Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners.
• Manage the creative feedback loop – Own the process of analysing test results and systematically sharing learnings with the creative and marketing teams to inform the next cycle of iteration.
• Conduct competitor and market research – Be the team’s expert on the competitive landscape, constantly monitoring for new creative trends, angles, and formats that we can adapt and test.
• Partner with channel managers – Work as a strategic partner to paid social and search managers, providing them with a steady stream of creative insights to improve their channel performance.

Requirements

• 2+ years of experience in a creative strategy, media buying, or performance marketing role where you were responsible for analysing ad creative performance
• An exceptional analytical thinker who has the ability to look at a spreadsheet of ad results and see a compelling story and actionable insights
• Highly proficient with native ad platforms (especially Meta Ads Manager and TikTok Ads Manager) and analytics tools (e.g. Google Analytics, Looker)
• A natural-born problem solver, driven by an insatiable curiosity to understand why some creative works and other creative fails
• An excellent communicator who can translate complex data into a simple, clear, and persuasive narrative for creative- and data-minded stakeholders
• A bridge-builder between analytical and creative minds, earning the trust of both through your rigour and insight
• Extremely organised and able to manage multiple projects and data streams in a fast-paced, high-performance environment