Responsibilities

• Develop and own the Performance Creative Roadmap, ensuring every asset has a clear hypothesis based on our target audience and personas.
• Bridge the gap between Brand and Performance, ensuring our creative output builds long-term brand equity while driving immediate conversion.
• Production: Direct our in house video editor, photographer and designers and external creators to produce sufficient volume of creative iterations per week.
• UGC & Influencers: Source, brief, and manage a roster of UGC creators and influencers to provide a constant stream of authentic footage.
• Creative Directing: Storyboard hooks, transitions, and "the middle" for Meta-first content to be developed through internal or external resource.
• Testing Framework: Implement an effective testing methodology to identify winning combinations quickly.
• Data Analysis: Dive into data to report on creative efficiency, signal and audience quality, integrating with attribution modeling and forecasts.
• Media Buying: Manage and oversee the Meta account structure to ensure creative is given the best environment to scale.
• Manage relationships with creative agencies and platform partners
• Work cross functionally within marketing to integrate thinking with owned and earned channels.
• Establish close working relationships with dependent departments including finance and technical teams.

Requirements

• Experience: 4-6 years in Performance Marketing or Creative Strategy (D2C/Subscription background preferred).
• The "Meta Native": Deep understanding of the Meta auction, Advantage+, and creative-led growth.
• Analytical Mind: You enjoy spreadsheets as much as storyboards. You know that a 1% lift in Thumb-Stop Rate can save thousands in spend.
• Process Driven: Experience with Frame.io, MotionApp, or Trello/Asana to manage high-volume creative workflows.

Benefits

• Competitive compensation — A rewards package designed to reflect your skills, experience, and dedication.
• Hybrid working — Flexible working from our Wandsworth office, giving you the best of both worlds.
• B-Corp certified — Be part of a Better Business making a real, measurable impact on profit, people, and planet.
• Award-winning startup — Join a category-leading company backed by the world's largest food and beverage business.
• An office like no other — Free meals, an on-site gym, a vertical farm, and a pet-friendly culture that makes coming to work a pleasure.
• Health & wellbeing — Vitality health insurance, mental health support, and 30 days holiday plus bank holidays.
• Learning & development — Access to LinkedIn Learning, BetterUp AI coaching, and a yearly personal learning budget to grow in whatever direction matters to you.
• 50% off Mindful Chef — A generous staff discount across our full product range.
• Enhanced parental leave — Up to 6 months full pay for primary caregivers, and up to 6 weeks full pay for secondary caregivers.