Responsibilities

• Own the day-to-day management of Search, Shopping, and PMAX campaigns across a designated client portfolio — with active & intentional optimisation that is tailored to the clients needs.
• Structure campaigns and account architecture with clear rationale: logical bid strategy hierarchy, deliberate segmentation, and documented reasoning behind proposals & initiatives.
• Stay ahead of Google's evolving product suite — AI Max, Demand Gen, Smart Bidding signal shifts, Ads in AI Mode etc — and proactively assess how updates affect client accounts and how they can be utilised.
• Manage YouTube and Demand Gen campaigns & Support Paid Search Lead in full funnel strategy as-well as measurement, contributing to creative strategy decisions alongside performance execution.
• Build and execute structured test hypotheses rooted in real data — every test should answer a specific performance question, not just generate activity.
• Support the Paid Search Lead to help design and interpret incrementality experiments (geo holdout tests, conversion lift studies, MTA tools) to validate what's actually driving new customer growth, beyond what the platform reports.
• Maintain clear, thorough documentation of test setups, results, and learnings in Asana and Slack — so institutional knowledge compounds across the team.
• Interrogate performance data to surface non-obvious patterns: efficiency leaks, channel cannibalisation, immediate flags and diminishing returns.
• Translate complex data into clear, prioritised actions — not just observations.
• Contribute to client reporting with a genuine point of view: what's working, what isn't, and logical next steps via Google Sheets dashboards, in-platform, MTA tools & contribute to weekly reporting syncs.

Requirements

• Minimum 2 years of hands-on experience managing Search, Shopping, and PMAX campaigns, with a strong grasp of how these campaign types interact with one another.
• Comfortable pulling, manipulating, and interrogating data in Google Sheets or Excel, and translating findings into clear next steps.
• Experience with (or a strong appetite to develop) YouTube and Demand Gen campaigns, including the creative strategy that underpins them.
• Proven ability to follow a structured test-and-learn methodology — you can design a test, interpret results, and know when findings are statistically meaningful.
• Excellent written and verbal communication skills with high attention to detail.
• Highly organised, with consistent use of project management and communication tools (we use Asana and Slack).
• Demonstrable experience working with D2C or eCommerce brands, with an understanding of both on-platform and website funnel performance metrics.

Preferred

• Mindset & Challenger: Status Quo Challenger
• Proactive Ownership
• Contrarian Thinker
• Continuous Learner
• Collaborative by Nature
• Experience with data manipulation in Google Sheets or Excel and translating findings into clear next steps
• Excellent written and verbal communication skills with high attention to detail
• Highly organised, with consistent use of project management and communication tools (Asana and Slack)
• Experience with YouTube and Demand Gen campaigns including the creative strategy that underpins them
• Demonstrable experience working with D2C or eCommerce brands, with an understanding of both on-platform and website funnel performance metrics

Benefits

• 💸 Salary in the range of £32,000 - £36,000/year. depending on experience
• 🏡 Pick a work mode that suits you — London office, fully remote, or a co-working space funded by us
• 🤝 Opportunity to enrol in our share option scheme (UK only)
• 🍕 Regular company socials and ad hoc pizza provisions when the need is high
• ☀️ Annual company event abroad — last 2 years: Malaga & Lisbon
• 📈 Rapid and personalised career growth (we don't believe linear progression suits everybody)
• 🧘 A culture that genuinely values flexibility and work/life balance
• 🎨 An environment built for creativity and innovation
• 💻 Work gear of your choice (Apple or Windows)
• 🌴 25 days annual leave + bank holidays