Own budget planning and spend across search, programmatic, and paid social to drive ROI, with end-to-end campaign ownership, real-time pacing, and insight-led reporting.

• Budget ownership and campaign spend management
• Lead and manage the digital media budget for paid search, programmatic and paid social channels, ensuring efficient allocation across channels.
• Forecast spend, revenue and performance outcomes with high accuracy
• Monitor pacing of optimize spend in real time to maximise ROI
• Create and provide regular performance reports for management information and decision making.
• Lead hands on end-to-end management of the paid search, paid social programmatic campaigns
• Oversee account structure, bidding strategies, audience segmentation and creative testing
• Implement A/B testing frameworks and continuous optimization processes
• Ensure tracking implementation and accuracy across platforms (GA4, conversion API’s, tagging)
• Implement effective retargeting campaigns to drive performance and create good customer journeys

Requirements

• Proven track record of growth through digital marketing in an ecommerce setting
• Growth mindset focused on winning the day and striving to drive better performance
• Deep expertise in performance marketing and analytics, specifically hands on experience with:
• Google Ads
• Microsoft Ads
• Meta
• Programmatic DSP platforms (e.g. DV 360)
• Strong understanding of attribution models and analytics dashboards (GA4, Looker)
• Experience managing significant budgets
• Experience with bid strategies, audience targeting and automation tools
• Excellent communication skills and a collaborative team player

Preferred

• US market experience desirable
• Experience in the Travel sector desirable but not essential