Responsibilities

• Support Stripe in building and optimizing our paid search program using business knowledge and data. You will partner with various internal stakeholders including the web development, marketing operations, localization, and product marketing teams to create a best-in-class paid search program.
• Be able to transition between providing strategic guidance for your program & executing this strategy hands-on within the search platforms.
• Own end-to-end campaign set up, measurement, and optimization.
• Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.
• Create keyword portfolios that capture search interest at each stage of the user journey (discovery, consideration, conversion) for each of our products.
• Craft ad copy that puts users first in communicating our products’ value proposition, engaging their interest and increasing CTR and CVR.
• Lead in analyzing the effectiveness of paid search campaigns, increasing investment in high ROI campaigns and reducing spend in campaigns that are underperforming.
• Proactively identify areas of weakness in the paid search program and flag these as requiring improvement - and then create a plan to remedy.