Responsibilities

• Support the wider Performance Marketing team with the day-to-day management of Paid Search activity across platforms such as Google Search
• Assist with the setup, launch, optimisation, and monitoring of Paid Search campaigns across key platforms.
• Support daily account management, including keyword updates, budget changes, search query reviews, and campaign monitoring.
• Review campaign performance regularly and provide insights and recommendations to improve performance, efficiency, and ROI.
• Stay up to date with the latest platform updates, search trends, competitor activity, and emerging opportunities within Paid Search.
• Assist with briefs, landing page recommendations, and campaign asset coordination alongside the wider Marketing teams.
• Support testing initiatives across keywords, ad copy, bidding strategies, audiences, landing pages, and campaign structures to continuously improve performance.
• Help track campaign spend and support budget pacing to ensure activity aligns with planned spend, ROAS, and CPA targets.
• Support reporting through data analysis and performance updates across campaigns and platforms.
• Provide general marketing and team administrative support where required.