PAID SEARCH & ANALYTICS SPECIALIST at M+C Saatchi UK | London, UK | $75K/yr – $85K/yr

M+C Saatchi UK

PAID SEARCH & ANALYTICS SPECIALIST

London, UK (Remote)

$75K/yr – $85K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own actionable paid search optimization end to end, translating data into concrete media bets that lift CPA/ROAS while ensuring accurate conversion tracking and reporting.

Campaign Execution: build, tune, and scale Google Ads across Search, Performance Max, Display, and YouTube.
Tracking & Insights: ensure GA4/Tag Manager tagging quality and translate data into clear optimization recommendations.

Job Description

Responsibilities

Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, Demand Gen, and YouTube as needed.
Conduct keyword research, audience research, competitive analysis, and search term analysis.
Monitor campaign performance, pacing, budgets, bids, conversion volume, CPA, ROAS, and other key KPIs.
Recommend optimizations based on performance trends, including budget shifts, bidding strategy changes, audience refinements, keyword adjustments, and creative recommendations.
Support ad copy development and testing across paid search campaigns.
QA campaign builds to ensure proper settings, targeting, tracking, budgets, and naming conventions are in place.
Set up and troubleshoot conversion tracking using Google Tag Manager.
Support GA4 event tracking, conversion setup, and audience creation.
Help diagnose tracking discrepancies between Google Ads, GA4, client websites, CRM platforms, and reporting dashboards.
Work with internal teams and clients to ensure key conversion actions are being captured accurately.