Paid Search Account Manager at mtc. | City of Edinburgh, Edinburgh, UK

mtc.

Paid Search Account Manager

City of Edinburgh, Edinburgh, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the day-to-day PPC program management for global client accounts, combining campaign creation, testing, and strategic optimization to drive measurable ROI and broad market reach.

Client & Communications: Lead meetings and all PPC communications to deliver clear, proactive guidance.
Campaign Execution & Optimization: Create, test, and optimize campaigns with international translation coordination to meet client objectives.
Strategic Insights & Learning: Deliver performance analyses, learnings, and ongoing strategy input to improve global impact.

Job Description

Responsibilities

Be the main day to day contact for clients & will lead client meetings & all communications on all things PPC.
Creation & execution of PPC campaigns that will meet as well as exceed, client objectives; keyword research, ad creation, campaign setup and managing related translation activities for international accounts.
Planning and implementing testing into Search and Display campaigns ad copy testing, landing page testing, keyword expansion and similar.
Deliver detailed results via both telephone and digital media that includes a summary of performance, top markets, campaign optimisation, market forces and competitive positioning. Feedback campaign learnings and insight into the ongoing strategy process.
Take ownership of strategic PPC activities & will need to apply proactive, analytical and strategic thinking to deliver excellent customer experience & maximise our clients’ global reach & ROI.

Requirements

2+ years’ experience in managing successful PPC campaigns across a range of sectors – client or agency-side
Knowledge and experience of using campaign management tools such as Google Analytics as well as market Search and Display tools including Google Insights, knowledge of Baidu and Yandex and other platforms such as Criteo
Sound Microsoft Excel, Word and PowerPoint experience
Proven track record in managing complex accounts, naturally organised and process-driven

Nice_to_have

Benefits

mtc.

Formed in 1999, and based in Dundee with offices in Edinburgh and Europe, mtc. offer a complete rounded web design and development service. We provide the expertise and know-how to deliver web solutions to clients across a wide range of sectors. From branding, website development, eCommerce, content management systems and intranets, to search engine optimisation and email marketing.Our people are our most valuable assets. Our dynamic and highly skilled team of people create a synergy between creativity and technical know-how, to deliver what some clients call "phenomenal results".Our approach is based on collaboration - we don't try to sell you "cool" things you don't need - we listen. And we educate. The more you know about your options, the better we can satisfy your needs.

Founded in 1999

Dundee, Scotland, GBR

1.7K employees (102 in marketing)

www.mtc.co.uk