Responsibilities

• Own the end‑to‑end brand roadmap, from concept and product development through to launch, lifecycle management and rationalisation.
• Develop and maintain strong brand positioning and value propositions that resonate with our target customers and support channel strategies (stores, online and wholesale where applicable).
• Translate market insights, customer feedback and commercial data into actionable product specifications, features and price architecture.
• Work closely with design and product teams to brief, approve and iterate ranges, ensuring consistency of quality, fit for purpose specification and cost targets.
• Partner with supply chain and buying to set order plans, margin targets and inventory strategies that balance availability and working capital.
• Develop seasonal range plans, promotional calendars and NPD pipelines that drive sales and margin improvements.
• Liaise with marketing and visual teams to create impactful launch packs, product copy, imagery and in‑store merchandising tools.
• Monitor brand and SKU performance, producing regular commercial reviews and taking timely corrective action where required.
• Manage stakeholder relationships and influence senior decision making through clear commercial rationale and reporting.
• Champion sustainability and cost‑efficiency opportunities in product design and sourcing.

Requirements

• Proven experience in brand, product or range management, ideally within furniture, homewares, sleep or fast‑moving retail categories.
• Demonstrable track record of delivering profitable NPD and range performance against sales and margin targets.
• Strong numeracy and commercial analysis skills, able to interpret sales, margin and inventory metrics.
• Excellent stakeholder management and communication skills, able to lead cross‑functional projects.
• Knowledge of product specification, costing and supply chain processes, with experience of working alongside offshore suppliers an advantage.
• Organised, proactive and able to prioritise competing demands in a fast‑paced retail environment.

Preferred

• Degree or equivalent experience in marketing, business, product design or a relevant discipline is desirable.

Benefits

• Competitive base salary with role appropriate bonus and performance incentives.
• Colleague discount across our product ranges.
• Health and wellbeing support including employee assistance services and cash‑back options for selected therapies.*
• Financial: Group Income Protection and pension scheme provided by Legal & General.*
• Leave: generous annual leave entitlement with buy & sell flexibility and enhanced parental leave.*
• Your Career: learning and development programmes and access to internal progression opportunities.
• Group Life Assurance of 2x annual salary and ongoing recognition schemes.