OOH Senior Activation Investment Director

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own OOH strategy and delivery for large-scale campaigns, translating client objectives into high-impact planning, buying, activation, and governance that maximize ROI across multiple partners.

  • Lead cross-functional collaboration (trading, activation, data, innovation, automation) to maximise ROI.
  • Build transformational media-owner partnerships and agile trading strategies to unlock incremental growth.
  • Provide clear performance reporting, insights and recommendations to leadership and clients.

Job Description

Responsibilities

  • Own delivery of revenue, billing targets and strategic KPIs across allocated OOH clients
  • Lead new business activity including pricing, submissions, propositions, presentations and client transitions
  • Develop and execute SMART Key Client growth plans in partnership with senior stakeholders
  • Translate client business strategies into high-impact OOH planning, buying and activation solutions
  • Drive best-in-class OOH planning and buying, ensuring SLA, PRF and ECOS compliance
  • Lead cross-functional collaboration (trading, activation, data, innovation, automation) to maximise ROI
  • Build transformational media owner partnerships and agile trading strategies to unlock incremental growth
  • Oversee resource planning, team workloads and delivery quality across all client briefs
  • Champion automation, data, dynamic and APEX opportunities to improve performance and efficiency
  • Ensure commercial governance: forecasting, financial accuracy, audits, guarantees and reporting

Requirements

  • Excellent OOH knowledge and broad experience in planning and buying, including the application of all industry and internal planning and administration tools e.g. Purl, Route, Planner, and Touchpoints.
  • High level of knowledge and experience in the broad marketing and advertising landscape as well as being an expert in OOH.
  • Strong understanding of digital media concepts, propositions and Posterscope digital services.
  • Excellent negotiation skills to convert client challenges into solutions which deliver against commercial objectives and campaign KPIs.
  • Strong project management skills to handle a high volume of work and allocate resources and work types in the most efficient and effective way.
  • Excellent understanding of the business priorities and strategy to appreciate the impact of any emerging trends and technology to identify any specific business development opportunities.
  • Resilient and able to handle conflict in a pressurised environment with an energised and enthusiastic approach and a high level of tenacity.
  • Demonstrates a strong collaborative approach to sharing ideas and business intelligence which supports the overall performance of the function and the business.
  • Excellent communication and presentation skills with the ability to influence a broad range of senior external and internal stakeholders.
  • Excellent relationship builder, who can pro-actively build and maintain agency and client contacts and become a trusted advisor. Capable of managing the day-to-day working interactions with agency planners, Central Trading Team, Media Owner partners and Clients.

Benefits

  • Pension
  • Life Assurance
  • Private Medical
  • Reflection Days
  • Shared Parental Leave
  • Inclusive Benefits information on Publicis Career Page
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Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016
New York, New York, USA
3.1K employees (807 in marketing)
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81% CEO approval

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Headcount Trend

Current headcount: ~3.1K

Marketing Team

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759 (24% of company)
Median Career Experience
10 years
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