Responsibilities

• Translate brand and engagement strategy into clear account‑ and customer‑specific execution plans that drive tailored, insight‑led activity, ensuring delivery against strong Key Performance Indicators (KPIs), Objective Key Results (OKRs) with regular review and tracking of performance via analytical tools and dashboards
• Collaborate with Strategic Marketers and Digital Marketers to ensure strategic delivery and operational pull through - aligned, connected execution across campaigns.
• Work with DHH and Strategic Insights to ensure KPIs are data‑driven, evaluated and acted upon.
• Partner with customer‑facing teams and cross‑functional colleagues to identify account opportunities, barriers and local execution needs and shape co-ordinated execution plans tailored to account variability, customer behaviours and segment priorities
• Identify and localise global and HHI assets into UK‑relevant, customer‑appropriate content across channels.
• Ensure compliant, customer‑appropriate execution through strong partnership with Medical, Compliance and Digital teams.
• Deliver against promotional budgets, identifying early any potential under/overspend and flag with budget holder
• Support journey adaptation based on insights, customer feedback and execution learnings driving closed‑loop insight flow from execution back into strategic planning.
• Work closely with Strategic Marketers to ensure execution reflects strategic intent and delivers locally relevant value.
• Take a leading role in our planning process to develop campaigns and tactics, utilising a segmented customer engagement approach, specific customer journeys and engagement plans, that drive exceptional customer experiences and behaviour change with key customer groups.

Requirements

• Experience in marketing execution, customer engagement or account‑based roles within pharmaceuticals, healthcare, or other regulated sectors.
• Ensure compliant, customer‑appropriate execution through partnership with Medical and Compliance.
• ABPI Qualification Advanced Professional Programme for Industry Personnel. It is a requirement of the ABPI Code of Practice that an appropriate exam is sat during the first year of employment in any relevant industry role and is passed within two years
• Proven experience delivering digital and omnichannel marketing initiatives, including customer journey development, customer experience development and account‑level execution
• Experience supporting or coordinating brand‑level or local‑market activities, such as asset localisation, field‑facing materials, or tactical execution.
• Exposure to analytics, dashboards and insight‑driven optimisation of campaigns.
• Cross‑functional experience with Marketing, Medical, Compliance, Data & Analytics, IT and agencies.
• Strong organisational discipline with the ability to manage multiple workflows, deliver high‑quality work, and operate within ABPI/governance requirements.