Oncology Brand Manager at MSD | London, UK

MSD

Oncology Brand Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own and coordinate UK account based marketing execution in a regulated pharma context, turning global assets into local, compliant campaigns with data driven optimization and cross functional alignment.

Translate strategy into account specific plans and track KPIs with dashboards.
Work with Strategic and Digital Marketers to ensure aligned campaign delivery across channels.
Collaborate with Medical, Compliance and Insights to keep KPIs data driven and feed learnings back into planning.

Job Description

Responsibilities

Translate brand and engagement strategy into clear account‑ and customer‑specific execution plans that drive tailored, insight‑led activity, ensuring delivery against strong KPIs, OKRs with regular review and tracking of performance via analytical tools and dashboards
Collaborate with Strategic Marketers and Digital Marketers to ensure strategic delivery and operational pull through - aligned, connected execution across campaigns.
Work with DHH and Strategic Insights to ensure KPIs are data‑driven, evaluated and acted upon.
Partner with customer‑facing teams and cross‑functional colleagues to identify account opportunities, barriers and local execution needs and shape co-ordinated execution plans tailored to account variability, customer behaviours and segment priorities
Identify and localise global and HHI assets into UK‑relevant, customer‑appropriate content across channels.
Ensure compliant, customer‑appropriate execution through strong partnership with Medical, Compliance and Digital teams.
Deliver against promotional budgets, identifying early any potential under/overspend and flag with budget holder
Support journey adaptation based on insights, customer feedback and execution learnings driving closed‑loop insight flow from execution back into strategic planning.

MSD

4.1 Glassdoor

At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.

Rahway, New Jersey, USA

41K employees (1,637 in marketing)

www.msd.com

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