Omnichannel Growth Lead

London, UK (Hybrid)

£77K/yr – £123K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and shape the 3–5 year digital growth plan for a top omnichannel retailer, clarifying where to invest and how to win using AI-enabled discovery, conversion, and social commerce levers.

  • Growth strategy ownership: convert opportunities across conversion, CLV, marketplaces, and category expansion into actionable roadmaps.
  • Incubation and MVPs: lead internal ventures, define MVPs, success metrics, and scaling plans for new digital propositions and customer experiences.
  • Executive storytelling: craft ExCo-ready narratives that simplify complex trade-offs and risks for decision making.

Job Description

Responsibilities

  • Define the 3–5 year digital and omnichannel growth strategy for JohnLewis.com, mapping out "where to play / how to win" frameworks across conversion, customer lifetime value, marketplaces, and category expansion.
  • Identify and prioritise large incremental growth opportunities by analysing macro retail trends, performance data (revenue, profit, traffic, AOV), and structural shifts like AI-driven discovery and social commerce.
  • Build robust business cases and commercial frameworks with clear ROI, payback, and risk assessments, partnering closely with Finance to align growth levers to planning cycles and targets.
  • Lead high-impact strategic programmes and incubation, acting as an internal “venture lead” to define MVPs, success metrics, and scaling plans for new digital propositions and AI-driven customer experiences.
  • Produce ExCo-ready narratives and strategic choices that simplify complex ideas into clear decisions, framing trade-offs and risks with clarity for executive leadership.
  • Drive cross-functional collaboration across Digital Trading, Commercial, Customer/CRM, Product & Technology, Supply Chain, and Retail teams to ensure growth strategies successfully translate into delivery roadmaps.

Requirements

  • 7–12 years in strategy, consulting, or digital commerce roles, with a proven track record of defining and delivering growth strategies in omnichannel retail.
  • Advanced analytical capability and strong commercial acumen, with comfort handling data, financial modelling, ambiguity, and directly linking strategy to P&L impact.
  • Executive-level communication and storytelling, with specific experience developing board-level strategy materials and framing complex choices clearly.
  • Strategic clarity and intellect, demonstrating the ability to grasp new growth opportunities at pace and simplify complexity into actionable direction.
  • Influence and stakeholder management, with the confidence to challenge, align, and collaborate with senior leadership across multiple business units.
  • A strong bias for action and external curiosity, constantly scanning for market trends, competitor benchmarks and structural industry disruptions.

Preferred

  • Top-tier professional background, with experience gained in a leading retailer or a top-tier consultancy (e.g., McKinsey & Company, Bain & Company).
  • Deep digital commerce expertise, including a strong understanding of digital platforms, e-commerce trading, SEO, performance marketing economics, personalization, and CRM strategy.
  • Future-focused retail knowledge, spanning marketplaces, direct-to-consumer (D2C) models, store operations, and the ongoing impact of AI/LLM on digital commerce.
  • Proposition launch experience, with a background in successfully launching brand-new digital services, memberships, or curated business models from concept to execution.

Benefits

  • We want all of our Partners to have a good work-life balance and we support flexible working.
John Lewis & Partners logo

John Lewis & Partners

Since 1864 we've been delighting customers with our quality products and renowned customer service. We put happiness at the heart of everything we do. We our one brand under the John Lewis Partnership umbrella. A unique way of doing business where all of our Partners (employees) share ownership of the company. We’re on a journey, an ongoing experiment to find happier, more trusted ways of doing business and all of our Partners have a part to play. By joining the Partnership you’ll be joining a different kind of business. One that seeks to make a difference, not just to its Partners, but to the lives of everyone. It’s this shared purpose that drives us. Guides us. And we believe that by working together, in Partnership, we can help create a place with happier people, for a happier business and a happier world. #FindYourHappier #DrivenByPurpose

London, England, GBR
12K employees (1,201 in marketing)

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Monthly Visitors
307.1K
Traffic Source Mix
Search
52.6%
Direct
32.7%
Referral
11.8%
Social
2.3%
Paid
0.5%

Headcount Trend

Current headcount: ~12.4K

Marketing Team

Marketing Team Size
700 (6% of company)
Marketing Roles Posted (Last 30 Days)
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