Responsibilities

• Define the strategic approach to new Social platforms.
• Be agile, shifting quickly to respond to performance signals, platform algorithm changes and new features.
• Orchestrate with internal teams to ensure the best content is provided for social handles.
• Execute the strategy and work closely with agencies on planning and management.
• Partner with social platforms to identify new opportunities and develop innovative activations.
• Track, analyze and report results on weekly, monthly, quarterly cadence.
• Unblock issues, provide escalation management, anticipate and make recommendations for trade-offs, and meet delivery timelines.

Requirements

• Experience in professional non-internship marketing
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience in social media management for fast-paced, entertainment brands
• Experience with Social Platforms strategy and optimization

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process