New Media Marketing

London, UK (Hybrid)

£30K/yr – £35K/yrMid LevelPermanent

Posted 2 months ago

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Job Summary

Own cross platform content and audience engagement for short form channels with on the ground store briefs, creative production and campaign support.

  • Cross-platform ownership: Drive traffic and conversions on Rednote, TikTok, and Instagram using data backed optimization.
  • Content production: Own end-to-end creation from shoot to edit and design for dynamic formats.
  • Audience engagement: Manage DMs/comments and support group buys and holiday promotions.

Job Description

Responsibilities

  • Manage Rednote,TikTok and Ins accounts, proficient in platform traffic algorithms and operations to boost traffic and conversion rates.
  • Conduct independent offline store visits, liaise with local merchants and produce recommendation content.
  • Independently handle full-cycle content production including shooting, video editing, cover and poster design.
  • Keep up with trending new media formats, create innovative content plans, and optimize strategies via data analysis.
  • Respond to private messages and comments, and support group-buying and holiday campaign marketing.

Requirements

  • Experienced in Rednote operation and traffic growth with proven portfolios; UK local operation experience is a plus.
  • Skilled at editing and design tools (CapCut, Canva, Photoshop, etc.).
  • Strong online sense with capability to create trendy, creative content.
  • Fluent in both Chinese(Mandarin) and English; familiarity with London local lifestyle industry is preferred.
  • Able to oversee the whole content workflow, highly executable and available for field visits.

Preferred

  • UK local operation experience is a plus.
  • Familiarity with London local lifestyle industry is preferred.

Benefits

  • Discounted or free food
  • UK visa sponsorship
  • Work from home
Groupme LTD logo

Groupme LTD

Where your best groups chat.

Founded in 2010
Redmond, Washington, USA
10 employees (2 in marketing)

Traffic Signals

Monthly Visitors
12.3M
Traffic Source Mix
Search
25.7%
Direct
70.1%
Referral
3.5%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
2 (20% of company)

Funding

Total Funding
$11.5M
Last Raise
$10.6M
Series B, 15 years ago

Funding History

  • Jan 2011
    Series B • $10.6M
  • Aug 2010
    Series A • $850K

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