Meta Ads Creative Editor at Butter & Crust | London, UK | £30K/yr – £40K/yr

Butter & Crust

Meta Ads Creative Editor

London, UK (Hybrid)

£30K/yr – £40K/yrMid LevelFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the creative engine for social ads, turning founder and customer content into scalable, testable paid concepts across Meta with AI-assisted workflows and rapid variation culture.

Asset-to-ads: build multiple hooks, formats and variations from a single concept; collaborate with the media buyer to optimize for CTR, CPA and fatigue.
Creative system: develop a library of hooks, testimonials and product claims; use AI tools to storyboard, script, and rapidly test video and image assets.

Job Description

Responsibilities

Editing short-form Meta ads from founder footage, product clips, customer content and UGC-style material 🎬
Creating simple, effective static ads, carousels and product-led creatives
Writing and testing hooks, headlines, captions, overlays and ad copy ✍️
Turning customer reviews, testimonials, product benefits and objections into strong ad concepts
Thinking in paid social angles: first order offer, bakery run, before 9am delivery, weekend ritual, customer proof, subscription reassurance and reasons to buy
Repurposing existing assets into multiple hooks, openings, formats and iterations
Creating variations from winning ads rather than constantly starting from scratch
Using tools like Claude, ChatGPT, Higgsfield, Runway, Midjourney, Kling, Magnific, Photoshop AI, Canva and CapCut to move faster and create more variations 🤖
Building AI-assisted workflows for concepting, storyboarding, scripting, image generation, video generation and creative testing
Planning small content shoots, shot lists and founder/customer content prompts when needed

Requirements

MUST HAVE: Making paid social creative for Meta, ideally for ecommerce, DTC, food, hospitality, local delivery or subscription brands 🚀
Understanding how creative affects CTR, CPA, CAC, conversion and creative fatigue
Editing short-form ads quickly and cleanly
Writing simple, natural hooks that feel human rather than over-polished
Creating statics in Canva, Figma, Photoshop or similar
Understanding why people buy, not just what looks good
Using performance data to shape creative decisions
Taking one idea and turning it into multiple testable ad variations
Working in fast-moving, high-output environments

Preferred

Strong taste in food, home, mornings, lifestyle or local London content 🥖
Examples of ads you made that actually ran in paid social accounts
Confidence explaining the hook, angle, test and next iteration behind an ad
Confident use of generative AI tools, especially for ad concepts, image-to-video, product scenes, storyboards and rapid creative variations
Comfortable taking a rough idea and turning it into five strong ad concepts quickly
A genuine love of very good bread and pastries 😋

Benefits

Frontier AI Max plans and credits to support your AI-assisted output
A free weekly Butter & Crust subscription

Butter & Crust

🚴 Great Weekends Delivered🥐 Fresh & local breakfast goods🧑🍳 From oven to your doorstep in hours📍 Available in London"Butter & Crust delivers some of London’s best sourdough loaves and artisanal goods." - Delicious Magazine

Founded in 2020

London, England, GBR

16 employees (1 in marketing)

butterandcrust.com