Responsibilities

• Develop a comprehensive media strategy aligned with objectives, leveraging multi channels to maximise brand visibility, customer and revenue generating metrics.
• Plan and implement media campaigns across channels, including traditional and digital channels .
• Management of budget and resourcing initiatives across multiple channels and campaigns, where applicable.
• Building and maintenance of relationships with media partners, including if applicable securing advantageous terms for media placements and the negotiation of rates and contracts.
• Measuring the effectiveness of media, providing insights for continuous improvement and demonstrating ROI.
• Development of reports and presentation to communicate key findings on media performance metrics and trends to relevant senior stakeholders and internal teams.
• Join us as a Media and Search Lead, where you will be accountable for shaping and owning our media and search strategy. You will manage a significant annual media budget, and lead delivery across PPC, paid social, and digital display, while enhancing organic search and SEO performance. Working closely with internal marketing teams and our agency partner, you’ll drive effective, efficient and compliant media investment, using insight, data and experimentation to maximise brand and commercial impact.
• The role can be in either Edinburgh or Glasgow.

Requirements

• Experience owning the end-to-end media and search strategy.
• Proven experience of planning, buying and optimisation of paid media (focus on PPC, paid social and digital display) aligned to business and brand objectives.
• Managing a substantial media budget.
• Solid analytical and commercial mindset.
• Proven people leadership and team management experience.

Preferred

• Regulated industry experience in particular within financial services.
• Knowledge of econometric or advanced media measurement methodologies.