Media & Marketing Insights Analyst, GBM

London, UK (On-site)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 2 months ago

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Job Summary

Own day to day performance analysis across global and regional GBM marketing, turning data into smarter investment choices. Surface trends, build attribution foundations, and translate regional data into global planning inputs.

  • Growth Analytics: normalize KPIs and reporting cadences so leadership sees comparable, actionable numbers.
  • Measurement & Attribution: help evolve multi-channel attribution reflecting GBM’s market spread.
  • Planning & Priorities: ensure plans and OKRs align with what the data actually shows and where to invest next.

Job Description

Responsibilities
  • Own the day to day analysis of GBM's performance, across global and regional marketing initiatives, identifying trends and patterns that inform smarter planning and investment decisions
  • Support on delivering analysis that goes beyond output metrics, connecting marketing investment and marketing activity to commercial outcomes
  • Support on the development of media attribution frameworks that reflect the complexity of GBM's multi-channel, multi-market activity
  • Surface actionable intelligence from performance data that helps GBM make better decisions about where to invest and how to prioritise
  • Build a working understanding of regional commercial priorities and translate regional performance data into global planning inputs
  • Help ensure annual plans, quarterly OKRs and campaign goals are grounded in what the data is actually telling us, not just what was planned
  • Support the maintenance and governance of GBM's measurement frameworks, ensuring consistent KPIs, reporting cadences and performance standards across hub and regional teams
  • Partner with MarTech in maintaining dashboards and reporting tools that give marketing leaders clear visibility of campaign and channel performance against commercial goals
  • Standardise how media and marketing performance is reported across GBM, reducing inconsistency and building a common language for what good looks like
  • Work closely with regional S&O leads, finance partners, MarTech and GBM hub teams to ensure performance data and insights are flowing in the right direction at the right time
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Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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