Media Manager, Effectiveness Operations at ITV | London, UK | £45K/yr – £50K/yr

ITV

Media Manager, Effectiveness Operations

London, UK (Unknown)

£45K/yr – £50K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own MMM data integrity and cross-channel experimentation by coordinating data supply, running test & learn initiatives, and prioritizing the measurement roadmap to turn insights into actionable media improvements.

Data Supply Chain: ensure timely gathering, cleaning, and formatting for Econometric models.
Experimentation Bridge: design and deploy cross-channel tests, lift studies, and regional geo-tests.
Backlog Prioritisation & Knowledge Bank: decide urgent tests and capture lessons to guide next month’s plan.

Job Description

Data Supply Chain: serve as the primary point of contact for data sharing and queries from MMM partners; gather, clean, and format media spend/delivery and performance data for Econometric models.
Experimentation Bridge: design and set up cross-channel Test & Learn initiatives, including A/B testing, Lift studies, and regional Geo-tests across owned and paid media.
Backlog Prioritisation & Knowledge Bank: decide which tests or model updates are most urgent based on the media calendar and business priorities; maintain the central Test & Learn Log to capture lessons learned for future plans.

ITV

3.6 Glassdoor

Shaping culture is in the DNA of ITV. So it’s not surprising that you’ll find us in every home in the UK. Our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.But what might surprise you is the culture of our company. Because even though we make a big impact we know the small things matter. We make sure every voice is heard, every person is seen. When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people. Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.

London, England, GBR

8.9K employees (3,100 in marketing)

www.itvplc.com

66% recommend to a friend

70% CEO approval