Responsibilities

• Write engaging, strategic content across every marketing channel – including web, social, comms, display, OOH and search. This includes both organic and paid media.
• Turn financial products into compelling, benefits-led messaging for the German market.
• Ideate and deliver end-to-end campaigns, with a focus on creating best-in-class customer experiences.
• Partner with designers, brand, legal/compliance, and product teams to build trust, challenge intelligently and find smart solutions to tricky problems.
• Evangelise for readability, usability and inclusivity – keeping every customer in mind, every time.
• Think critically and get curious to make sure we’re doing things the right way, and for the right reasons.
• Work harmoniously with fellow copywriters and contribute to the Content team’s value and reputation.
• Help colleagues become better writers by sharing best practice.

Requirements

• You’re a native German speaker with professional fluency in English
• You’re a technically skilled, highly competent writer with a knack for language. From micro-copy to long-form, you know how to tell a story with a compelling narrative – demystifying jargon into something everyone can understand
• Your portfolio speaks for itself. You've earned your stripes and have the projects to prove it
• You’re a critical thinker who doesn’t shy away from asking the right questions
• You’re an effective multi-tasker, who’s comfortable prioritising to meet deadlines
• You’re a guardian and advocate for our voice and tone
• You’ve got a keen eye for detail and accuracy
• You’re adept at following processes and you understand the needs of a regulated environment.

Preferred

• Bachelor’s Degree in Communications, Journalism, Creative Writing, German language, German Literature, or similar
• 3+ years of writing experience in a marketing or creative role
• You have experience with Jira and Confluence (or similar software)
• Used to working within brand guidelines
• Experience managing and collaborating with stakeholders
• Excellent communication skills, both written and oral