Marketing Strategy Specialist (B2B)

UK (Hybrid)

£47K/yr – £56K/yrMid LevelFull time

Posted 11 days ago

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Job Summary

Own end-to-end sector marketing, from strategy and budget governance to cross-functional campaigns and data-driven optimization across Europe.

  • Own the sector marketing strategy and budget planning.
  • Lead integrated campaigns, launches and performance measurement.

Job Description

Responsibilities

  • Own the marketing strategy for your assigned sectors, developing insight-led plans that support ITCG's commercial objectives and Mid-Term Plan
  • Turn market intelligence into action by analysing customer, competitor and industry trends to identify growth opportunities and shape strategic direction
  • Lead the planning and delivery of integrated marketing campaigns, product launches, lifecycle activity and key sector events that drive measurable business results
  • Develop compelling marketing briefs that provide clear strategic direction, align stakeholders and enable outstanding campaign execution
  • Manage end-to-end marketing plans, from strategy and planning through to execution, optimisation and performance measurement
  • Own your sector marketing budget, ensuring effective investment, robust financial governance and maximum return on marketing spend
  • Collaborate with Product Management, Sales, Digital and Marketing teams to deliver customer-centric campaigns that support commercial priorities across Europe
  • Partner with National Sales Organisations (NSOs) and external agencies to ensure consistent execution while adapting strategies to local market needs
  • Monitor campaign and market performance, using data and insights to continuously optimise activity and improve commercial outcomes
  • Act as the recognised marketing expert for your sectors, providing strategic insight, thought leadership and innovative ideas that influence business decisions

Requirements

  • Proven experience in B2B marketing , ideally within a technology, imaging or solutions-led environment
  • Strong strategic thinking skills, with the ability to translate market insights into commercially impactful marketing plans
  • Excellent communication and stakeholder management skills, with the confidence to influence and collaborate across functions, markets and seniority levels
  • Commercially minded, with experience managing marketing budgets and optimising investment to maximise ROI
  • Highly organised and able to manage multiple priorities, delivering high-quality work in a fast-paced environment
  • Experience leading complex marketing projects from concept through to execution, ensuring successful delivery against objectives
  • Strong analytical skills, using customer, market and performance data to inform decisions and continuously improve results
  • Cross-cultural awareness and experience working across international markets, with the ability to adapt approaches to diverse audiences
  • A good understanding of technology trends and their commercial application, with the ability to translate technical concepts into compelling customer value propositions
  • A proactive, collaborative mindset with a passion for innovation, continuous learning and delivering marketing that drives measurable business impact

Benefits

  • hybrid working (3 days in office, 2 from home)
  • flexible hours
  • professional development
  • a wide range of perks
  • Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
  • competitive salary
  • a generous pension scheme
  • up to 38% discount on Canon products
  • a diverse, inclusive culture
  • Kyosei philosophy – living and working together for the common good
Canon logo

Canon

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
578