Own the end-to-end ad creative engine and lead the marketing function with data-driven direction, owning audience, testing, and performance systems.

• Own and streamline the Ad Creative process — from brief to launch — coordinating with creators, editors, CRO, organic, and Paid Ads teams
• Lead the marketing team: set direction, manage performance, raise the bar
• Make strategic marketing decisions alongside the CEO and Marketing Executives
• Test angles, own our target audience, and translate insights into action
• Analyse ad performance and extract what actually matters
• Stay ahead of creative trends and watch competitors closely
• Build and maintain a dynamic tracking and performance system across the team
• Keep branding consistent across every platform and touchpoint