Marketing Specialist at Watson Marlow Fluid Technology Solutions | Redruth, Cornwall, UK

Watson Marlow Fluid Technology Solutions

Marketing Specialist

Redruth, Cornwall, UK (Hybrid)

Salary Not AvailableMid Level3+ years expContract

Posted 7 weeks ago

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Job Summary

Own sector campaigns and cross-functional execution using insight-led messaging to drive launches, creative direction, and campaign analytics across regions.

Own sector campaigns: align with insights teams to deliver strategic programs across regions.
Cross-functional execution: bring brand, creative, UX and web to drive awareness and leads.
Product launches and messaging: plan launches and define customer messaging from research.

Job Description

Responsibilities

Sector Marketing Campaigns: work closely with the Customer and Market Insight teams to create and deliver strategic marketing campaigns that align with business objectives for target sectors ensuring consistency and impact across all regions
Team collaboration: Bring together a team of brand and creative, UX and web to implement marketing campaigns that drive both brand awareness and lead generation
Product launches: Plan and deliver strategic product marketing launches as part of marketing campaigns
Insight-led messaging: Utilise in-depth marketing research and customer insights to define effective and compelling customer messaging
Creative: Brief and oversee the creative process for content generation ensuring alignment with campaign objectives and the brand strategy
Customer journey: Collaborate closely with the team to develop campaign journeys, target segmentation and marketing analytics
Reporting: Monitor and report on campaign metrics and provide analysis to demonstrate the effectiveness and ROI of marketing activities
Continuous improvement: Remain current with marketing and sector trends to evolve our marketing campaigns

Requirements

At least 3 years’ experience working in a B2B marketing role
Skilled in managing and coordinating multiple concurrent projects
Ability to work autonomously to deliver results in a busy, pressurised work environment
Solid demonstrable experience in digital marketing, with a specific focus on creating and managing complex marketing campaigns
Demonstrated organisational skills and methodical approach to completing tasks
Experience of CRM integration with marketing automation platforms

Benefits

A competitive salary
Flexible working arrangements
A generous holiday allowance
Three days’ paid volunteering leave
Additional support and benefits through our Everyone is Included Group Inclusion Plan

Watson Marlow Fluid Technology Solutions

We’re Watson-Marlow Fluid Technology Solutions - part of Spirax Group, a FTSE 100 Company. Spirax Group is a world-leading thermal energy management and niche pumping Group.At WMFTS, we're all about tackling the toughest manufacturing challenges head-on. Our innovative components and systems are designed to be responsive and predictive, making a big impact in industries like biotechnology, pharmaceuticals, industrial, automotive, mining, food and beverage, OEM, and medical devices.With a presence in over 60 countries, we're here to provide customer support wherever you are.Curious to learn more? Visit our website!

Founded in 1990

Cheltenham, England, GBR

1.1K employees (24 in marketing)

www.wmfts.com/en