Responsibilities

• Execute plans in line with agreed calendar activity and key customer moments (customer plan, launches, trade activity)
• Ensure that all campaigns are planned and delivered on time and meet brand guidelines. Inclusive of promotions, loyalty, product launches, seasonal campaigns
• Ensure that the media plan is competitive and reaches customers in both a timely and relevant format.
• Customer segmentation and targeting; understand the target audience, be dynamic with content
• Be an active participant of a high performing, engaged and diverse team, focused on compelling communication, service, sales and profitability
• Report and track campaign effectiveness through Salesforce
• Shaping and delivering CRM campaigns using Salesforce Marketing Cloud
• Work collaboratively with relevant stakeholders to deliver the marketing strategy and trading plan
• Work closely with the rest of the marketing team to deliver and integrated communications plans