Marketing Specialist, Conferences at Gartner | Egham, Slough, UK

Gartner

Marketing Specialist, Conferences

Egham, Slough, UK (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end conference marketing with cross-region scope, tying exhibitor revenue, ROI, and global branding to sales enablement and live event programs.

Conference marketing execution: end-to-end exhibit campaigns, lead gen, and ROI tracking.
Brand and programs support: align global branding, experiential activities, and digital workstreams for exhibitor engagement.
Operations ownership: oversee budgets, CMS/tools, content creation, and sales materials for consistent global execution.

Job Description

Responsibilities

Assist in implementing annual marketing strategies to drive exhibitor acquisition and retention across EMEA&I/APAC conference portfolio
Act as a key support to global marketing team with their core assignments: branding, experiential programs and digital
Execute end-to-end exhibit sales campaigns and activities to help meet exhibitor revenue targets
Facilitate lead generation/nurturing activities (ad hoc programs, conference launches and webinars) to enhance the prospect/exhibitor experience
Assist in marketing analysis of activities that gauge ROI, as well as identifying ways to increase revenue growth
Support exhibitor sales team with ad hoc requests as needed throughout selling cycle
Manage and update content management system and related sales tools
Produce marketing material to enhance sales productivity – PowerPoint templates, sell sheets, brochures, attendee lists, surveys & reports
Administrate the creation of relevant social content, working with the various internal teams to ensure policies are adhered to
Ensure that tools/marketing materials are globally consistent and adhere to brand guidelines

Requirements

Experience of attending, exhibiting or organizing seminars/conferences
Ability to travel approx 15% to support conferences domestically & internationally
BS/BA Marketing, Communications or related field is preferred
At least two years B2B marketing experience
Exceptional time management and organization skills including the ability to manage multiple projects and meet tight deadlines
Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization
Strong written and verbal communications skills and copywriting/editing/proofreading experience
Experience of working with a content management system
Knowledge of integrated multi-channel marketing
Understanding of graphic design/print production processes

Benefits

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Gartner

We deliver actionable, objective business and technology insights. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.Our unrivaled combination of business and technology insights steers clients toward the right decisions on the issues that matter most. As a $6.3 Billion company, with 21,000 associates, and a member of the S&P 500, we are an objective partner with 14,000 client enterprises in 90 countries and territories — across every major function, geography, industry and market sector — and boast 45+ years of experience providing insights and expert guidance to client enterprises worldwide.To learn more about how we guide the leaders who shape the world. visit gartner.com. Gartner, Inc. (NYSE: IT) Community guidelines: https://gtnr.it/3tceMrUC-level Insights of the Week LinkedIn Newsletter: https://gtnr.it/4c56S97

Founded in 1979

Stamford, Connecticut, USA

24K employees (1,264 in marketing)

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