Responsibilities

• Develop and implement social media campaigns across various platforms to increase brand awareness.
• Create compelling content including graphics, videos, and blog posts tailored to our target audience.
• Manage social media accounts.
• Monitor social listening channels to gather insights on customer preferences and feedback.
• Analyze web traffic and engagement metrics using Google Analytics and other tools.
• Collaborate with the team to align marketing strategies with company goals.
• Assist in managing online advertising campaigns such as Facebook Ads.
• Support branding initiatives to ensure consistent messaging across all channels.

Requirements

• Proven experience in digital marketing and social media management.
• Proficiency with Adobe Creative Suite (Photoshop) and content creation tools.
• Strong understanding of SEO, web analytics, and keyword research.
• Excellent communication skills with an eye for detail.
• Ability to analyze data and translate insights into actionable strategies.
• Experience working in retail or e-commerce is a plus.
• Creative mindset with a passion for engaging storytelling.
• Ability to work independently and collaboratively in a fast-paced environment.