Marketing & Social Media / Advertising Specialist
Blackburn, West Lothian, UK (Unknown)
Posted 16 hrs ago
Top 1% of applicants do these two things.
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Job Summary
Own and optimize multi-platform social media efforts and paid campaigns, driving lead generation, audience research, creative testing, budget monitoring, and performance reporting across Meta and related channels.
Job Description
Responsibilities
- Manage Facebook, Instagram, LinkedIn and TikTok.
- Create professional posts, videos, reels and promotional content.
- Plan and manage Meta paid advertising campaigns.
- Generate qualified leads and customer enquiries.
- Research local target audiences and develop effective campaigns.
- Create and test different adverts, offers and content.
- Monitor advertising budgets, leads and cost per lead.
- Analyse campaign performance and continuously improve results.
- Advise management on advertising strategy, budgets and new marketing opportunities.
- Track enquiries, appointments, surveys and potential sales.
Requirements
- Previous experience in social media, digital marketing or paid advertising.
- Hands-on experience with Meta Ads Manager / Facebook advertising.
- Strong understanding of lead generation and customer acquisition.
- Creative with the ability to produce engaging content.
- Good written and verbal communication skills.
- Able to identify target audiences and develop effective campaigns.
- Comfortable analysing advertising data and making improvements.
- Self-motivated, organised and able to work independently.
- Commercially minded and focused on generating customers, not just likes and followers.
Preferred
- Experience in heating, renewable energy, solar, battery storage, boilers or home improvement would be an advantage.
- Experience with Google Ads, Canva, TikTok or LinkedIn advertising would be desirable.
Benefits
- Casual dress
- Free parking
- On-site parking
Eco Grants UK Ltd
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
