Responsibilities

• Partner with advertisers and media agencies to design and operationalize measurement learning agendas that connect advertising activity to business outcomes
• Scope, design, and execute ad effectiveness studies including conversion lift, brand lift, and multi-touch attribution across Meta platforms
• Analyze large-scale advertising and consumer data sets to surface actionable insights on campaign performance and media efficiency
• Collaborate with sales teams to prioritize client accounts and identify measurement opportunities that support advertiser growth
• Translate complex quantitative research findings into clear, compelling narratives for non-technical client audiences
• Support clients in working with third-party measurement vendors to set up, run, and interpret measurement studies
• Drive adoption of preferred measurement methodologies and Meta measurement products across assigned client portfolios and industry verticals
• Contribute to the development and piloting of scalable measurement capabilities in partnership with Product and Research and Development teams
• Facilitate internal and external workshops to build advertiser literacy around measurement best practices, auction dynamics, and lift-based tools
• Provide cross-functional input into team-level measurement priorities and help identify opportunities to improve measurement solutions at scale

Requirements

• 2+ years of experience in marketing analytics, advertising measurement, or a related quantitative field
• Experience independently scoping and executing research or measurement projects with clients or cross-functional stakeholders
• Experience designing field experiments, including A/B tests, conversion lift studies, or brand lift studies in an advertising context
• Experience in analyzing and manipulating large data sets using statistical tools such as SQL, R, or Python to generate insights
• Experience communicating quantitative research findings to non-technical audiences in client-facing or stakeholder-facing settings
• Fluent in Russian, as the role supports clients and agencies in Central and Eastern European markets where Russian is a primary business language

Preferred

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with digital advertising measurement technologies, including multi-touch attribution, media mix modeling, or incrementality testing
• Experience collaborating with third-party measurement vendors or research partners to design and deliver custom studies
• Experience applying econometric or statistical modeling methods to advertising effectiveness questions
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Familiarity with app, e-commerce, or direct response advertising verticals and the measurement challenges unique to those environments
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Fluent in Russian, as the role supports clients and agencies in Central and Eastern European markets where Russian is a primary business language

Benefits

• In addition to base compensation, Meta offers benefits.