Responsibilities

• Own and execute the lead generation distribution workflow — from promotion sequences to channel plans — so our content consistently reaches target accounts and drives net-new pipeline.
• Run digital marketing execution across social media, email, webinars, demos, and landing pages to grow Abusix's visibility and increase qualified lead volume from target accounts.
• Manage and continuously optimize paid media spend across LinkedIn, YouTube, and Google Ads to maximize ROI and pipeline contribution from every dollar invested.
• Source, quality-check, and optimize lead generation vendors, and work directly with Sales to improve lead quality, tighten follow-up SLAs, and deliver stronger program outcomes.
• Project manage GTM campaigns and Sales Play workflows across marketing and sales stakeholders to ensure our programs land on time, on message, and with a consistent audience experience.
• Build and deliver performance reports — weekly, quarterly, and annually — giving leadership the data-driven insights needed to make confident decisions about channel investments and priorities.
• Maintain quality control across messaging, design, and channel use to ensure every touchpoint reflects our standards and strengthens our brand.

Requirements

• ~10 years of hands-on experience in digital marketing, marketing operations, or demand generation.
• Deep, practical HubSpot Marketing & CRM experience — you've owned workflows and lived in the platform, not just toured it.
• Fluency with Gen AI tools for workflow automation and output optimization; hands-on experience with Claude is a strong plus.
• Paid media experience across LinkedIn Ads, YouTube, and Google Ads — including budget ownership and ROI tracking.
• A strong analytical mindset: comfortable with data, spreadsheets, and translating performance metrics into clear, actionable decisions.
• Background in cybersecurity, MSSP, or telecommunications — you understand our audience and what's at stake in their world.
• Native-level English (US or UK); German, French, or Arabic is a welcome addition.

Benefits

• Fair compensation according to your location.
• Meaningful ESOP — you share in what we build together.
• Additional location-based benefits where applicable.
• Annual learning and development budget to keep growing.
• Budget for your remote workplace setup or a co-working space.