Marketing Officer

Birmingham, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead cross platform campaigns for a multi-venue museum network, coordinating outdoor, digital, and partnership efforts to lift attendance and revenue.

  • Campaign Execution: Own cross-channel plans across OOH, paid digital, and partner initiatives.
  • Internal Collaboration: Align with teams to meet organisational objectives and reach mass audiences.
  • Budget Delivery: Manage specific campaign budgets with the Brand & Marketing Manager to hit attendance and income targets.

Job Description

Responsibilities

  • implement cross platform marketing campaigns for Birmingham Museums’ full programme of activity using a variety of tools from out of home marketing to paid digital and partnership campaigns with organisations across Birmingham
  • work with colleagues across the organisation to deliver campaigns that support organisational objectives and expand our reach to mass audiences.
  • The role is instrumental in helping to achieve visitor attendance and income at Birmingham Museums’ nine venues and in communicating our vision and impact to all audiences.
  • This role will have specific campaign or activity budgets inside which it will have to deliver and will work with the Brand & Marketing Manager to understand and deliver these.

Requirements

  • An understanding of the Trust's commitment to equality, diversity and inclusion
  • Experience of working within a relevant marketing role
  • Experience of planning, delivering and evaluating campaigns
  • The ability work efficiently in a team
  • An eye for design to help create effective visual campaigns
  • A keen interest in museums as well as the culture sector in Birmingham and the wider region
Birmingham Museums Trust logo

Birmingham Museums Trust

We are Birmingham Museums Trust, the largest independent museum trust in the UK, responsible for managing the museum sites and collections owned by Birmingham City Council.With an encyclopaedic collection of over one million objects and specimens covering art, human history, science and industry, and natural science, our mission is to bring Birmingham out by shining new light on people’s stories, collections and creativity.Between April 2024 – March 2025, we welcomed over 475000 visitors to Birmingham Museum & Art Gallery, Thinktank Birmingham Science Museum, Aston Hall, Blakesley Hall, Museum of the Jewellery Quarter, Sarehole Mill, Soho House, the Museum Collection Centre and Weoley Castle.If you would like to find out more about our latest vacancies, venue hire opportunities or upcoming events, visit our website for more information and contact details.Birmingham Museums Trust is a limited company (Company No: 07737797) and a registered charity (Charity No: 1147014).

Founded in 2012
Birmingham, England, GBR
179 employees (21 in marketing)

Traffic Signals

Monthly Visitors
98.3K
Monthly Google Ads Budget
$166
Traffic Source Mix
Search
60.4%
Direct
26.2%
Referral
7.6%
Social
1.1%
Paid
1.1%

Headcount Trend

Current headcount: ~179

Marketing Team

Marketing Team Size
8 (4% of company)