Responsibilities

• Marketing Strategy and Growth: Develop and deliver a comprehensive marketing strategy for Redditch United Football Club.
• Create clear marketing plans that support growth across all areas of the club’s operation.
• Identify opportunities to increase audiences, engagement, participation, and revenue.
• Develop campaigns to support: Matchday attendance growth; Venue hire and event bookings; Hospitality opportunities; Education programme recruitment; Community initiatives; Commercial partnerships and sponsorship opportunities.
• Establish measurable objectives and regularly report on marketing performance and outcomes.
• Content Creation and Media: Create engaging content across the club’s digital channels, including social media, website, email communications, video, photography, and written features.
• Develop campaigns that tell the story of Redditch United both on and off the pitch.
• Produce promotional materials that support commercial, community, and football objectives.
• Work with the volunteer media team to plan and coordinate content output.
• Ensure all content reflects the club’s values, identity, and ambitions.

Requirements

• Experience developing and delivering successful marketing strategies.
• Strong understanding of digital marketing and social media.
• Experience creating engaging content across multiple platforms.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and competing priorities.
• Strong organisational and planning skills.
• Commercial awareness and a results focused approach.
• Ability to analyse performance data and report meaningful outcomes.
• Creative thinking combined with practical delivery skills.
• Ability to lead, motivate, and coordinate volunteer teams.

Preferred

• Experience within football, sport, hospitality, education, community organisations, or the charity sector.
• Knowledge of CRM systems and email marketing platforms.
• Skills in photography, videography, graphic design, or content production.
• Experience managing websites and digital platforms.
• Understanding of sponsorship activation and commercial partnerships.
• Understanding of social media advertising platforms, paid digital campaigns, and PPC advertising, including the ability to interpret campaign performance and identify growth opportunities.

Benefits

• Company pension
• Discounted or free food
• Free parking
• On-site parking
• Sick pay