Responsibilities

• Lead the governance and seamless execution of integrated marketing communications (IMC) and paid media plans to ensure alignment with strategic brand priorities.
• Orchestrate day-to-day coordination, briefing cycles, and alignment meetings with external agency partners and internal cross-functional teams.
• Provide critical technical execution support for data-driven marketing initiatives and first-party data (1PD) activation in close collaboration with the CRM Manager.
• Manage end-to-end purchase order (PO) generation and regular financial invoice tracking alongside the IMC Lead and Corporate Finance team.
• Evaluate campaign performance tracking data to identify optimization opportunities that drive maximum ROI on media investments.

Requirements

• Professional experience in digital marketing, media planning, or advertising agency account coordination.
• Demonstrated experience handling financial management administrative duties, including PO generation and invoice tracking.
• Excellent collaborative agility, attention to detail and stakeholder management skills, showing an ability to align cross-functional priorities smoothly and with high quality execution.

Preferred

• Prior experience working within the Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) industry is a plus but not required.
• Proven technical proficiency with data-driven marketing tools, CRM databases, or first-party data (1PD) activation platforms.
• Understanding of media ecosystem navigation, budget governance, and multi-channel campaign measurement.